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Torry Harris Unveils SMART Souq at LEAP 2025, Riyadh

The AI-Powered Marketplace-in-a-Box Revolutionizing Digital Ecosystems

At LEAP 2025, the premier technology event in Saudi Arabia, we showcased SMART Souq – our AI-powered marketplace-in-a-box solution, along with our comprehensive portfolio of enterprise-grade IT services in cloud, integration, and data.

Over the years, digital ecosystems have emerged as a critical driver of business transformation. By integrating businesses, technologies, and customers into seamless, interconnected networks, these ecosystems streamline operations, unlock new revenue streams, and elevate customer experiences.

However, building and scaling a digital ecosystem can be a resource-intensive undertaking. That's where SMART Souq, the AI-powered marketplace-in-a-box, offers a game-changing solution. It provides a streamlined, efficient solution for building scalable digital ecosystems, enabling businesses to innovate, foster inclusivity, and drive long-term economic growth with greater efficiency and ease.

What is SMART Souq?

SMART Souq is more than just an e-commerce platform; it is a robust, AI-driven marketplace designed to tackle the key challenges businesses face in today’s digital landscape, from scalability to customer engagement.  SMART Souq leverages the power of AI and network effects to streamline operations, enhance customer experiences, and help businesses to scale effectively. It is a "marketplace-in-a-box" – a comprehensive, ready-to-deploy solution that offers all the essential components for building a robust digital marketplace.

SMART Souq offers a comprehensive suite of features designed for efficiency and scalability:

  • Storefront: A customizable and engaging online storefront to showcase products and services.
  • Vendor onboarding: Streamlined process for onboarding new vendors and partners.
  • Vendor self-service: Provides vendors with the tools and resources to manage their products, pricing and inventory.
  • Admin portal: Centralized management dashboard for overseeing the entire marketplace ecosystem.
  • Store management: Tools for managing product listings, categories, promotions, and more.
  • Journey management: AI-driven user journey with recommendations and engagement tools.

Building scalable digital ecosystems

SMART Souq, powered by 4Sight AI Engine, offers a fast, seamless, and scalable solution for amplifying digital reach and accelerating success. The platform is designed to grow with your business, helping small, medium and large-scale organizations to broaden their offerings without the complexities of traditional scaling methods.

One of the standout benefits of SMART Souq is its remarkable versatility. The platform supports a diverse range of product offerings, from physical goods and digital downloads to subscription services, and everything in between. Additionally, SMART Souq accommodates both G2B2C and G2G2C models, enabling seamless collaborations and optimizing processes, which makes it an ideal solution for government entities, businesses, and citizens alike.

How can SMART Souq help businesses expand into new markets?

SMART Souq offers a range of strategic benefits that empower businesses to expand into new markets.  Designed to enhance the digital reach of products and services, it provides businesses with the tools to effectively grow and thrive.

Cost-effective scalability:

It provides a cost-effective, AI-driven platform to quickly scale offerings. With its scalable cloud infrastructure, businesses can expand seamlessly, handling increased volumes and entering new regions without adding complexity.

Wide range of product support:

SMART Souq allows businesses to effortlessly sell physical products, digital products, subscription services, and more with an integrated platform designed to drive ecosystem engagement and revenue.

AI-powered personalization:

Through AI-powered personalization, SMART Souq tailors each customer’s experience by recommending products, services, and pricing based on real-time behavior. It uses AI to deliver relevant services to citizens and businesses, providing personalized recommendations to government and select third-party products to increase engagement and satisfaction.

Automated operations:

The platform automates business processes such as inventory management, pricing plans, and customer care using AI, allowing businesses to focus on strategy and growth.

Optimized supply chain management:

SMART Souq helps enhance the supply chain by predicting demand, managing stock levels, and streamlining deliveries, reducing wastage and operational inefficiencies.

Enhanced customer engagement:

It allows businesses to use AI chatbots and target customers with effective marketing and personalized communication to increase engagement and retention.

Data-driven decision making:

Businesses can leverage real-time data and predictive analytics to make informed decisions on pricing, promotions, and inventory control, enhancing both profitability and operational efficiency. SMART Souq's AI-driven analytics enables businesses to track service demand, forecast future needs, and optimize resource allocation, empowering proactive and more effective decision-making.

Government synergies:

SMART Souq enhances public service delivery and citizen engagement by leveraging G2B2C and G2G2C models. These synergies extend the reach of digital services, enabling governments and businesses to collaborate more efficiently and provide enhanced services to citizens.

SMART Souq and Saudi Vision 2030

SMART Souq aligns seamlessly with Saudi Vision 2030, supporting the Kingdom's ambitious goal of creating a digitally inclusive economy. By empowering organizations to unlock new revenue streams and diversify their operations, it accelerates digital transformation across industries. It transforms how businesses and government entities operate, delivering benefits across the economy. SMART Souq is a transformative platform that facilitates complete digitalization.

Conclusion

As the digital economy evolves, SMART Souq is poised to empower businesses with its AI-powered marketplace platform.  It enables personalized engagement, fosters new revenue opportunities, and creates scalable digital ecosystems that drive long-term growth.

With over 25 years of global expertise and strategic partnerships with industry leaders like AWS, Microsoft, and Google, Torry Harris is dedicated to driving Saudi Arabia’s digital transformation. At LEAP 2025, alongside SMART Souq, Torry Harris presented its comprehensive suite of IT services, including cloud, data, and integration solutions.